Martin Lenclos created a campaign for Ricard USA (a brand of Pernod-Ricard, which also owns and distributes Absolut Vodka) around their biggest sponsored event, the Bastille Day Petanque Tournament, organized in the streets of Brooklyn.  We created and distributed a 3D interactive mini-app, a video overview, a series of short interviews with attendees and exhibitors, and a photo gallery.

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