Martin Lenclos created a campaign for Ricard USA (a brand of Pernod Ricard, which also owns and distributes Absolut Vodka) around their biggest sponsored event, the Bastille Day Petanque Tournament, organized in the streets of Brooklyn. We created and distributed a 3D interactive mini-app, a video overview, a series of short interviews with attendees and exhibitors, and a photo gallery.
Jul 25, 2010 by admin in Photography
Michael Arenella & His Dreamland Orchestra on Governors Island. By creating a 3D rendering of the Governors Island’s Jazz Age Lawn Party, Martin Lenclos revived the Roaring 20’s for visitors to the site, inviting them to surf through crowds of flappers and others dressed in the fashion of the day. To capture the true feel of the era, Martin collaborated with a connoisseur of this period, documentary filmmaker Andrew Yamato.
Jun 22, 2010 by admin in Photography
LE BOOK came to Martin to ask him to capture and create an evocative rendering of the LE BOOK Festival Week Connections/Productions. Martin built a 3D on-line interactive mini-site, filmed a video overview and a series of short interviews of attendees and exhibitors.
Jun 11, 2010 by admin in Photography
New media artist Fred Forest asked Martin to create a mini-site to compliment his installation at The LAB NY. With his trademark over-the-top irony, Forest launched a project called “The Traders’ Ball,” sharing his point of view on the financial crisis. We rendered a metaphorical Wall Street in 3D, along with interviews of attendees in front of The LAB gallery.